by Ali Elgersma | Feb 23, 2022 | Design The Experience, Only and Exactly
Customization of the customer experience may be the most difficult goal for companies to achieve. But, even though it’s hard, it’s the only path to true transformation. Fortunately, we have an opportunity to learn how to customize your business that we’ll talk...
by Ali Elgersma | Feb 16, 2022 | Develop The Team
I’m not a big football fan. That said, I couldn’t help but notice a pertinent lesson in the results of the Super Bowl on Sunday. I can’t be the only one who saw the parallels between the L.A. Rams victory and the success of organizations that stage...
by Ali Elgersma | Feb 9, 2022 | 4D Transformation Method, Define The Culture
On the road from a few bucks to a few billion, every company creates the same problems for itself. One of those must be solved in order to achieve lasting success: Preventing growth from destroying culture. You see, every successful startup has a special culture...
by Ali Elgersma | Feb 2, 2022 | Design The Experience, How You Do What You Do
Here’s a new word for your business dictionary: Skimpflation. At first glance you might think it’s something to do with the effect of cheapskates on the economy. It’s not, but it’s an interesting concept that I’m sure there’s a word for. Skimpflation was...
by Ali Elgersma | Jan 26, 2022 | Design The Experience, It's About Time
Economics is a bit like grandma’s Jell-O salad. There are bits of things in there you’re not really sure about and it’s always moving. But there’s something that nearly everyone agrees on – inflation is bad. What to do about it is another...