The Power of the 15 and 5 Principles: Transforming Customer Experiences

The Power of the 15 and 5 Principles: Transforming Customer Experiences

by Ali Elgersma | May 15, 2023 | Define The Culture, Develop The Team, Drive Results, Master Your Mindset, Uncategorized

Creating exceptional customer experiences should be a shared goal across all businesses, aiming to be known for their friendliness, attentiveness, and ability to anticipate needs, but achieving this requires intention and understanding of simple principles. The...
You don’t sprint through culture change

You don’t sprint through culture change

by Ali Elgersma | Aug 3, 2022 | Define The Culture

Do you have what it takes to run a culture-changing marathon?  A senior executive at a community bank recently told me about the process their bank went through to define their culture.  They came with a new vision statement and company values,...
Company culture is built by actions, not intentions

Company culture is built by actions, not intentions

by Ali Elgersma | Jul 6, 2022 | Define The Culture

At a certain point, growing businesses become obsessed with committees.   Or worse, subcommittees.   Or working groups.   It’s a natural progression of a military-style hierarchy structure. And while that may be the most efficient process to accomplish...
Find alignment before the wheels come off 

Find alignment before the wheels come off 

by Ali Elgersma | Jun 29, 2022 | Define The Culture

What causes more trouble than almost anything else for businesses?   A lack of alignment on the leadership team.   If the wheels of your car aren’t lined up properly, you’ll wear out the tires and it’s hard to drive.  Same with your...
Wellbeing is the new black… and white

Wellbeing is the new black… and white

by Ali Elgersma | Jun 22, 2022 | Define The Culture, Develop The Team

How’s your wellbeing?  I know that sounds like the beginning of a hot yoga class.   But it’s a question that business leaders need to ask their employees. Then, actually listen to the answers.  Why wellbeing?   I’ve repeatedly stressed...
Expectations gap in hiring hinders employee engagement 

Expectations gap in hiring hinders employee engagement 

by Ali Elgersma | Jun 15, 2022 | Define The Culture

The labor market is incredibly tight. In my hometown, the unemployment rate is 1.9% which means that everyone who wants a job already has one.  You probably feel the effects every day. The shrinking pool of qualified job candidates puts added pressure on your...
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