Betty White’s secret to success: Authenticity 

Betty White’s secret to success: Authenticity 

by Ali Elgersma | Mar 30, 2022 | Design The Experience, How You Do What You Do

Betty White’s star just kept rising as she grew older.  The iconic television star died on New Year’s Eve, just shy of her 100th birthday. Though she appeared in many successful television shows and films – including “The Mary Tyler Moore Show” and “Golden Girls”...
Great opportunity for customer experience insight from Shep Hyken

Great opportunity for customer experience insight from Shep Hyken

by Ali Elgersma | Mar 23, 2022 | Design The Experience

Shep Hyken is a shining star in the universe of customer experience.   We love Shep and have included his programs in our client training systems.   Now you can learn why on the “Beyond Bricks” podcast, which is hosted by my fellow FiveFour Co-Founder Dr....
Changing attitudes about work demand shift in perspective 

Changing attitudes about work demand shift in perspective 

by Ali Elgersma | Mar 16, 2022 | Define The Culture

There’s a thread that runs through much of what we espouse at FiveFour.  It’s the idea of connection, of building relationships over time. It’s authenticity and focus on each other as human beings.   That’s what drives our obsession with customer...
There’s a reason you hire a customer experience expert 

There’s a reason you hire a customer experience expert 

by Ali Elgersma | Mar 9, 2022 | 4D Transformation Method

You’re a smart person.   Most business leaders are. You don’t lead a successful organization like yours without some ability and talent.   Not to mention all the hard work.  Imagine what you could accomplish if you had the time.  ...
The three things I learned from this client 

The three things I learned from this client 

by Ali Elgersma | Mar 2, 2022 | 4D Transformation Method, Define The Culture

Any business can grow from the inside out.  At FiveFour, we start with that fundamental belief. The journey to that goal is seldom easy or obvious.  That was certainly the case when we first started working with RHB, a higher education consultant based in...
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