Say “I” not “We” to increase customer loyalty 

Say “I” not “We” to increase customer loyalty 

by Ali Elgersma | Apr 27, 2022 | Design The Experience, Only and Exactly

Most of us probably don’t think about this nuance when talking to customers.   Do you say “We” when referring to your business? Probably.   That’s because it’s been engrained in business conversation. You are representing a company, or a service or...
Learn directly from Joe Pine, the pioneer of customer experience

Learn directly from Joe Pine, the pioneer of customer experience

by Ali Elgersma | Feb 23, 2022 | Design The Experience, Only and Exactly

Customization of the customer experience may be the most difficult goal for companies to achieve. But, even though it’s hard, it’s the only path to true transformation.  Fortunately, we have an opportunity to learn how to customize your business that we’ll talk...

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