by Ali Elgersma | Oct 27, 2021 | Drive Results
I ran across the results of a survey from Gallup recently. On the surface, it’s a simple question. Would you rather live an exciting life or a calm life? The short answer is that more people – a lot more – prefer a calm life. The numbers are 72 percent...
by Ali Elgersma | Oct 20, 2021 | Define The Culture
You know a trend is significant when it gets named, like “Cable Cutting” or “Binge Watching.” By that measure, “The Great Resignation” is real. The data supports the name. In August, a record 4.3 million Americans quite their...
by Ali Elgersma | Oct 13, 2021 | Drive Results
What got you here won’t get you there. It’s a great phrase because it’s true and it applies to so many different parts of life. Want to be a better golfer? The putting that gets you below 90 in...
by Ali Elgersma | Oct 6, 2021 | Design The Experience
Last week, I wrote about the difference between customer service and customer experience and promised a discussion with my FiveFour Co-Founder, Dr. Nathan Unruh on the topic. Here’s that video. Every time we dig into this topic –...
by Ali Elgersma | Sep 29, 2021 | Design The Experience, How You Do What You Do
What’s the difference between customer service and customer experience? Most would say there isn’t a difference. But if you’re a business leader, the difference is monumental. I was thinking about it because National Customer...