by Ali Elgersma | Dec 15, 2021 | Design The Experience, How You Do What You Do, Surprise
You might think that the world’s largest Starbuck’s would be in the Mall of America or Seattle. But it’s not. It’s four floors plus a rooftop deck on the Miracle Mile in Chicago. I was in Chicago recently. I like coffee. I like Starbuck’s...
by Ali Elgersma | Dec 1, 2021 | Define The Culture, Develop The Team
You know what will be cool? The year 2222. You’ll never have to think, “What year is it?” Of course, we probably won’t be here in 200 years but who knows, right? (Stay healthy!) So, we’ll have to make do with 2022. Are you ready? The first day...
by Ali Elgersma | Nov 24, 2021 | Define The Culture
Thanksgiving is a wonderful holiday. Not just for the food, family and friends, but because the central message is gratitude, which can be incredibly powerful. There’s one catch. You can’t keep it trapped in your brain. It’s got to come out. ...
by Ali Elgersma | Nov 17, 2021 | Define The Culture, Develop The Team
I believe in the 4D Transformation Method that we teach at FiveFour. I know it works because we see the evidence with our clients. It’s even better when that evidence comes from the bottom up, like this email a client forwarded from a new employee: “Wow! I finished...
by Ali Elgersma | Nov 10, 2021 | Design The Experience, How You Do What You Do
If you fly into Cleveland and need to rent a car…. OK, that’s an unlikely scenario, but for the sake of today’s story imagine that it’s possible. If you fly into Cleveland and need to rent a car, I hope you get to ride the shuttle with...