by Ali Elgersma | Mar 17, 2021 | Drive Results
“Nobody else knows how to sell!” That’s what one of my clients said to me when we were talking about his business development strategy. This owner-operator had been CEO of his business for multiple decades but was frustrated that sales always seemed to...
by Ali Elgersma | Mar 10, 2021 | Define The Culture
“Early on, my culture was rock solid.” That was what this former CEO said when I shared my 4D Transformation Method with him recently. “Up until we had about 35 people,” he said, “everyone was on the same page. I never had to let anyone go because the few...
by Ali Elgersma | Mar 3, 2021 | Develop The Team
Two weeks ago, a devastating winter storm passed through an area of the country that isn’t used to cold and snow. It wreaked havoc across the south and disrupted millions of lives. I had the opportunity to work with a couple of disrupted lives and...
by Ali Elgersma | Feb 10, 2021 | Design The Experience
That was the question posed by the leadership of a highly successful business that I recently started working with. They had recently come through a period of rapid growth. And that growth exposed some missing systems. A few client engagements had...
by Ali Elgersma | Jan 29, 2021 | 4D Transformation Method
As a business owner, you want long-term success. And that means growth – whether that’s revenue, profit, or just more time for yourself. When you say that word – growth – it sounds simple. But many of...