by Ali Elgersma | Apr 28, 2021 | Design The Experience
Travel has been picking up again lately and so I found myself at the Sioux Falls airport a couple of hours in advance of my flight. I’m not usually there that far ahead of time, but my wife dropped me off on the way to work and I was planning to work in the business...
by Ali Elgersma | Apr 21, 2021 | Design The Experience
As I was talking to this owner-operator, he was thinking about what life was going to be like after the pandemic, with employees coming back to the office for the first time in a year. “For that matter,” he said, “how are we going to re-engage with each other?” ...
by Ali Elgersma | Apr 14, 2021 | Define The Culture
When we started FiveFour in early 2018, the vision of the founders was to teach everyone what had made our individual businesses successful: a remarkable customer experience. But what we discovered is that, with our customers, most needed a step before that. They...
by Ali Elgersma | Apr 12, 2021 | Define The Culture
One of the best books I’ve ever read on motivation was Drive by Daniel Pink, where he examines the science around the three pillars of motivation: autonomy, mastery and purpose. Purpose is what I dig in on with my clients in the first phase of my 4D...
by Ali Elgersma | Apr 7, 2021 | Define The Culture
I was talking to the CEO of a bank with more than a dozen branches when he said, “We don’t have a culture at our bank. We have three cultures and which one you encounter depends on which branch you’re at.” What’s more, the CEO said, “You can tell when you’re in a...