by Ali Elgersma | Aug 31, 2022 | Design The Experience, How You Do What You Do
Your clients don’t want your service offering. They want your service to be commoditized. They want it delivered as quickly and cheaply as possible. Why? So they can spend their limited time and money on experiences that engage them personally and emotionally. (They...
by Ali Elgersma | Aug 17, 2022 | Develop The Team
We’re always seeking better results, but whose responsibility are those results? In the book It’s Called Work for a Reason, author Larry Winget says that your results are your own fault. If we take that kind of ownership for our own results, we will make...
by Ali Elgersma | Aug 10, 2022 | Develop The Team
The best entrepreneurs make decisions based on their values. The best managers make decisions based on the corporate values. The best leaders teach their people how to make decisions based on the corporate values. When you start a business, you make...
by Ali Elgersma | Aug 3, 2022 | Define The Culture
Do you have what it takes to run a culture-changing marathon? A senior executive at a community bank recently told me about the process their bank went through to define their culture. They came with a new vision statement and company values,...
by Ali Elgersma | Jul 27, 2022 | Develop The Team
A plant supervisor who I coach told me a story that illustrates a great lesson for leaders everywhere. This supervisor’s work occasionally took him on location with their customers in other parts of the country. Seeing the huge benefit local...