by Ali Elgersma | Mar 23, 2022 | Design The Experience
Shep Hyken is a shining star in the universe of customer experience. We love Shep and have included his programs in our client training systems. Now you can learn why on the “Beyond Bricks” podcast, which is hosted by my fellow FiveFour Co-Founder Dr....
by Ali Elgersma | Feb 23, 2022 | Design The Experience, Only and Exactly
Customization of the customer experience may be the most difficult goal for companies to achieve. But, even though it’s hard, it’s the only path to true transformation. Fortunately, we have an opportunity to learn how to customize your business that we’ll talk...
by Ali Elgersma | Feb 2, 2022 | Design The Experience, How You Do What You Do
Here’s a new word for your business dictionary: Skimpflation. At first glance you might think it’s something to do with the effect of cheapskates on the economy. It’s not, but it’s an interesting concept that I’m sure there’s a word for. Skimpflation was...
by Ali Elgersma | Jan 26, 2022 | Design The Experience, It's About Time
Economics is a bit like grandma’s Jell-O salad. There are bits of things in there you’re not really sure about and it’s always moving. But there’s something that nearly everyone agrees on – inflation is bad. What to do about it is another...
by Ali Elgersma | Jan 19, 2022 | Design The Experience, How You Do What You Do
You find business insight in all kinds of unlikely places. The latest example is from the great comedian Steve Martin. The Jerk. King Tut. A wild and crazy guy. That Steve Martin. I just finished reading his 2008...
by Ali Elgersma | Dec 15, 2021 | Design The Experience, How You Do What You Do, Surprise
You might think that the world’s largest Starbuck’s would be in the Mall of America or Seattle. But it’s not. It’s four floors plus a rooftop deck on the Miracle Mile in Chicago. I was in Chicago recently. I like coffee. I like Starbuck’s...