by Ali Elgersma | Nov 24, 2021 | Define The Culture
Thanksgiving is a wonderful holiday. Not just for the food, family and friends, but because the central message is gratitude, which can be incredibly powerful. There’s one catch. You can’t keep it trapped in your brain. It’s got to come out. ...
by Ali Elgersma | Nov 17, 2021 | Define The Culture, Develop The Team
I believe in the 4D Transformation Method that we teach at FiveFour. I know it works because we see the evidence with our clients. It’s even better when that evidence comes from the bottom up, like this email a client forwarded from a new employee: “Wow! I finished...
by Ali Elgersma | Oct 20, 2021 | Define The Culture
You know a trend is significant when it gets named, like “Cable Cutting” or “Binge Watching.” By that measure, “The Great Resignation” is real. The data supports the name. In August, a record 4.3 million Americans quite their...
by Ali Elgersma | Sep 23, 2021 | Define The Culture
I talk about the concept of employee engagement quite a lot. Employee engagement is a key predictor of a remarkable customer experience. Without an engaged team, it’s unlikely you will foster customer loyalty and grow your company. But...
by Ali Elgersma | Sep 8, 2021 | Define The Culture
We know that the pandemic changed how and where we work. Many companies have changed their policies on remote work, allowing people to come back to the office or continue remote work or some combination of both. Given that new reality, there’s an accompanying...
by Ali Elgersma | Aug 25, 2021 | Define The Culture
Hiring quality people that you can depend upon is one the great skills of a business leader. How do you do that? Like most skills, it’s something you can build. You want the candidate to have the job skills required, but they also must be a good culture fit for your...