by Ali Elgersma | Jul 14, 2021 | Drive Results
Last week, I spent two days with one of my clients, onboarding new business development representatives they hired to handle the growth opportunity that is in front of them. This client was not hiring salespeople. They were hiring peers of their target prospect and...
by Ali Elgersma | Jul 7, 2021 | Design The Experience
We know the American workforce is stressed and uncertain coming out of the pandemic. It’s an issue that business leaders are dealing with as they consider how, when and if to bring people back to the office. Here’s something you may not have...
by Ali Elgersma | Jun 30, 2021 | Develop The Team
We can’t know the long-term effect of major events while they are happening. That’s always been true, from world wars to economic collapse. The pandemic that we are – hopefully – emerging from is no different. The data is just starting to come in on...
by Ali Elgersma | Jun 23, 2021 | Drive Results
Most of the companies I work with have been built on the passion and drive of a charismatic founder. The sales “process” was simply to free up as much of the founder’s time to spend with prospects and watch them magically convert. But they quickly realize that if all...
by Ali Elgersma | Jun 9, 2021 | Drive Results
I was recently visiting with the HR director at a five-year old company that has experienced significant growth. They have a good product in an expanding market. In the early days, it was the CEO who was doing most of the selling, and – like the CEO of every company...